Digital Storyteller & Social Media Associate

 The Mint Julep Boutique, LLC. – Auburn, AL

About the position:

At The Mint, we believe getting dressed should feel effortless, fun, and a little bit magical. We’re an online boutique for women and girls who love style that’s on-trend, confidence-boosting, and easy to wear. Every piece we carry is thoughtfully chosen—and every word we share should feel just as intentional.

The Mint Julep Boutique is looking for a full-time Digital Storyteller & Social Media Associate to lead the development and execution of our digital content spanning all social channels. You'll help craft our brand narrative across digital platforms, blending creative instinct with data-driven thinking. This isn't just a "schedule posts" job — it's a storytelling role.

If you’re a chronically online creative who lives at the intersection of fashion, culture, and community, we’d love to meet you.

Responsibilities:

  • Creative Strategy & Brand Voice
    • Develop the overarching content strategy across Instagram, TikTok, Facebook, Pinterest, and Threads.
    • Build recurring content franchises and series that create brand equity beyond individual product drops.
    • Write all platform copy — captions, CTAs, story sequences — in a distinct, ownable brand voice that goes well beyond "shop the link in bio."

  • Campaign Leadership Lead
    • Creative concepting for seasonal campaigns and collection drops in partnership with the Head of Growth and Creative team.
    • Develop social-first creative briefs for photographers, videographers, and influencers.
    • Translate trend forecasting into brand-aligned campaign opportunities before they hit the mainstream.

  • Creator & Influencer Program
    • Collaborate on the creator and influencer relationship strategy end-to-end — from identifying partners and negotiating agreements to overseeing content delivery and performance.
    • Set the standards and briefs that guide all UGC and paid creator content.

  • Paid & Organic Bridge
    • Identify top-performing organic content to escalate to the paid media team.
    • Understand full-funnel content strategy — what drives discovery on TikTok, engagement on Reels, and conversion in Stories — and build the content mix accordingly.

  • Analytics
    • Own social reporting.
    • Present "vibes and stats" recaps with clear recommendations.
    • Use performance insights to actively shift the content strategy, not just document what happened.
  • Reports to the Sr. Director of Marketing

Qualifications:

We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be someone who is passionate about social media, fashion, and digital storytelling, who is highly self-motivated, and thrives on both creativity and performance-driven results.

As our Digital Storyteller & Social Media Associate, you will shape the voice and narrative of our brand—bringing our collections, campaigns, and community to life through compelling, on-brand content across every platform, turning everyday moments into stories that connect, inspire, and drive engagement.

In addition to passion, excellence, and a do-what-it-takes attitude, we are looking for someone who: 

  • Associate’s or Bachelor’s Degree in Marketing, Communications, Fashion Merchandising, or related field preferred
  • Minimum 1 - 2 years professional experience in social media, content creation, or a related role (or strong creator portfolio)
  • Strong writing and communication skills with the ability to adapt voice across platforms
  • Experience managing content calendars and working with creators or influencers
  • Familiarity with social scheduling tools (Dash Hudson preferred), CapCut or similar editing tools, and Google Analytics
  • Detail oriented
  • Strong visual eye with an understanding of women’s fashion and trends

Final Thoughts:

Working for The Mint Julep Boutique is not only fun and rewarding, our employees also enjoy fantastic benefits! A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees. We also create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.

Certain dates are required during the year: week before Memorial Day and Memorial Day, week before Labor Day and Labor Day, week before/days leading up to Black Friday and Cyber Monday, and the week before/days leading up to Christmas.

The Mint Julep Boutique is an equal employment opportunities (EEO) employer.

Job Type: Full-time, In-office

Salary range: $40,000 to $50,000

To Apply: Email your cover letter and resume to [email protected]