Marketing Coordinator

The Mint Julep Boutique, LLC. – Auburn, AL

We are seeking:

A detail oriented full time Marketing Coordinator. The focus of this position will be to participate in planning and executing marketing campaigns across our marketing channels. This is an advanced level position for someone who possesses a great understanding of how to gain sales results through the utilization of their expertise in social media advertising platforms. As the Marketing Coordinator, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities will include but are not limited to:

  • Research audience preferences and discover current trends
  • Measure web traffic and conversions
  • Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness
  • Research and implement strategic audience targeting that will get our clients that most exposure and conversions
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Research and A/B test ads to expand our reach and/or lower cost-per-acquisition
  • Collaborate with the Creative Manager and Marketing team to maintain a consistent brand voice and message across all paid programs
  • Monitor market intelligence and keep track on competitor movement and market situation
  • Continuous monitoring of results and improving of ads
  • Report results of paid campaigns
  • Manage various Email and SMS campaigns, including the template designs, calls-to-action, and content used in our email and SMS sends
  • Measure results and optimize the lead nurturing workflows to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email and SMS sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and SMS
  • Evaluate metrics within Google Analytics or other web analytic platforms
  • Create and present high-quality documents and presentations to senior leadership
  • Participate in strategic initiatives; contributing to long-term vision and planning
  • Maintain the promotions calendar and its execution

Desired Qualifications:

We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about advertising, marketing, and fashion retail. (S)He must also be a fast-paced worker and self-starter who can deliver under deadlines. In addition to passion, excellence and a do-what-it-takes attitude, we also have some specific qualifications that we are looking for in our Marketing Coordinator:
  • Experience with Shopify websites
  • Your standard of excellence and attention to detail is unmatched, and numbers are your friend
  • You have a growth mindset and are focused on achieving the end result for existing and potential customers
  • You do not need to be micromanaged; you work well by yourself and with a small team
  • You are respectful of time (yours and your team's) and you are an expert in time management
  • Outstanding communication and presentation skills
  • Excellent organizational skills
  • Multitasker and strategic thinker with great analytical skills
  • Familiarity with online marketing strategies and marketing channels
  • Ability to grasp future trends in digital technologies, and act proactively

Requirements:

  • Bachelor’s Degree in Marketing, Advertising, or Business
  • 2+ years experience

Final Thoughts:

Working for The Mint is not only fun and rewarding, our employees also enjoy fantastic benefits! A brand new corporate office, product discount, monthly catered lunch, and free workout sessions are a few of the perks we offer employees. Certain dates are required during the year: week before Memorial Day and Memorial Day, week before Labor Day and Labor Day, week before/days leading up to Black Friday and Cyber monday, and the week before/days leading up to Christmas.

The Mint Julep Boutique is as equal employment opportunities (EEO) employer.

Job Type: Full-time, In-office

Pay: $35,000.00 - $45,000.00 per year

Benefits:
401(k), Dental insurance, Disability insurance, Employee discount, Health insurance, Life insurance, Paid time off, Vision insurance

To Apply: Email your cover letter and resume to careers@themintjulepboutique.com